Nirvana Soul Consulting

I was the project manager for SJSU Marketing Association's Consulting Program. We partnered with Nirvana Soul, a coffee shop in Downtown San Jose. In a 10-week program, we worked on weekly deliverables including SWOT analysis, competitive analysis, target market, E-commerce strategies, a brand ambassador program, and increasing store traffic. We work together to address client pain points and present them to the business owners at the end. Below is our final presentation and report.